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Digital Marketing, Social Media

The success of social media has led to a new way of marketing. Together with search algorithms, it’s possible to achieve greater visibility with a higher quality. The great advantage of such networks is that, contrary to traditional strategies, advertising content is exposed to people who are genuinely interested in your product, improving the rate of conversion.

But how can you improve visibility on social media?

Social media can be harnessed for numerous endeavours, from promoting a product to capturing new customers, therefore it is critical to know your target audience inside out, in order to get the content just right.

There are also several tips that can help to improve your results.

1 – Planning.

Planning your marketing means creating a publishing strategy, something that engages your current customers and also serves to attract new followers. It is also vital to set goals and objectives, as this will allow you to analyse what is working and what not.

2 – Be regular.

The virtual world turns lightning fast, so running out of new things to post on social media can weaken the link with your followers and undermine your marketing achievements.

3 – Measure your performance.

It’s great to have lots of followers on internet, but the important thing is ultimately the conversion rate, i.e., how many people are going from followers to consumers of your product?

These results can be evaluated with certain tools that measure such parameters, allowing you to focus your efforts in the right place.

4 – Encourage sharing.

To increase the number of followers you have you must increase the visibility of your posts. Through sharing, ore people will have access to the post and some of them, your target audience, will start to follow you too, becoming a potential customer.

5 – Talk with your followers.

The impact of a post, no matter how simple, can be huge. However, responding to your followers builds greater trust for the brand, improving the company’s engagement with its audience.

6 – Recycle posts that worked.

Some things you publish will work better than others, but they will be forgotten about soon enough, given the high rate of posts. So it’s a good idea to reuse some of the posts that were a success, because they probably won’t have fulfilled their full potential in just a few minutes of stardom.

With these tips and a good marketing strategy, your business’ online positioning will improve. It’s important to be aware of all of the resources available to produce more attractive posts, with images, infographics, etc.


How can you tell if your strategy works?

Evaluating the results is an important stage, given that one of the aims is to transform your followers’ clicks into potential customers. That’s what metrics—tools that let you calculate your followers’ behaviour—are for.

These tools monitor everything from the first click to the final purchase, providing the conversion rate and thus, showing which marketing strategies work best.

Social media is a reality of the digital age, we’re all connected. Thus, through careful planning, interaction, and monitoring of results, any business can leverage sales and improve its positioning on the internet.

If you’ve already wasted enough time trying to make your digital marketing strategy work then contact us, we’ll be delighted to help you with your project.

We look forward to hearing from you!


Digital Marketing

When we talk about digital marketing, we’re talking specifically about strategies, informative content, user satisfaction…exactly what the public wants. If everything you’re doing at the moment isn’t achieving results, something’s wrong—and it’s time to find out what.

To help you avoid making the most common mistakes, let’s look at the 3 reasons why your strategy just isn’t working.

1 – No sales funnel

This is a common mistake among those who approach digital marketing from the wrong angle. Unwillingness to learn about your own target audience will keep your business in the dark. And when we say ”in the dark”, what we mean is that it won’t get noticed. To resolve this problem, you must display yourself to the consumer.

That’s why the sales funnel is vital, even though many misinformed or inexperienced people question its use. Using a sales funnel, you can study and learn:

  1. What the main problems with your product or service are.
  2. What new roads can you follow to perfect your products or services.
  3. When customers are conducting research into certain products.

These are just a few of the reasons that make a sales funnel such an important part of a digital marketing strategy. In fact, if you don’t have a sales funnel based on your target market, you don’t have a marketing strategy, meaning you’re right back to square one and you need to either study more, or seek professional help.

2 – Inexperience

This second reason leads you down the wrong path. It’s important to realize that you need to invest not only your time but also your energy and above all, your hard-earned cash.

Don’t fret through—nobody is born knowing it all. Conduct in-depth internet research of all digital marketing related materials. Take it step by step, and start to study the following:

  1. Target audience.
  2. What is a buyer persona and how can it help you?
  3. What is a sales funnel?
  4. What are the stages in a sales funnel?
  5. A day in the life of your consumer.
  6. What is quality content?
  7. How to produce content for each audience.
  8. Where to find each of your customers.

You will only be able to understand your audience, and in particular what motivates them, when you seek the knowledge needed to gain experience in the marketplace. This will train you in several fundamental areas such as creating promotions or establishing that all-important connection between you, your product and your customers.

A great way to overcome this problem is to seek specialist help.

3 – Poor-quality content

The biggest thorn in the side of 90% of digital entrepreneurs is not knowing exactly what to offer each different customer profile. This is a pretty alarming reason because you should always offer what the customer is looking for. This is probably the biggest mistake of all.

Focus initially on just one buyer persona, produce content which you believe will engage them and encourage them to spend more time on your website or blog. Then create another, then a third and so on, expanding your target audience. The experience gained from the first will give you the numbers and metrics needed for the rest.

If you’ve already wasted enough time trying to make your digital marketing strategy work then contact us, we’ll be delighted to help you with your project.

We look forward to hearing from you!