When we talk about digital marketing, we’re talking specifically about strategies, informative content, user satisfaction…exactly what the public wants. If everything you’re doing at the moment isn’t achieving results, something’s wrong—and it’s time to find out what.
To help you avoid making the most common mistakes, let’s look at the 3 reasons why your strategy just isn’t working.
1 – No sales funnel
This is a common mistake among those who approach digital marketing from the wrong angle. Unwillingness to learn about your own target audience will keep your business in the dark. And when we say ”in the dark”, what we mean is that it won’t get noticed. To resolve this problem, you must display yourself to the consumer.
That’s why the sales funnel is vital, even though many misinformed or inexperienced people question its use. Using a sales funnel, you can study and learn:
- What the main problems with your product or service are.
- What new roads can you follow to perfect your products or services.
- When customers are conducting research into certain products.
These are just a few of the reasons that make a sales funnel such an important part of a digital marketing strategy. In fact, if you don’t have a sales funnel based on your target market, you don’t have a marketing strategy, meaning you’re right back to square one and you need to either study more, or seek professional help.
2 – Inexperience
This second reason leads you down the wrong path. It’s important to realize that you need to invest not only your time but also your energy and above all, your hard-earned cash.
Don’t fret through—nobody is born knowing it all. Conduct in-depth internet research of all digital marketing related materials. Take it step by step, and start to study the following:
- Target audience.
- What is a buyer persona and how can it help you?
- What is a sales funnel?
- What are the stages in a sales funnel?
- A day in the life of your consumer.
- What is quality content?
- How to produce content for each audience.
- Where to find each of your customers.
You will only be able to understand your audience, and in particular what motivates them, when you seek the knowledge needed to gain experience in the marketplace. This will train you in several fundamental areas such as creating promotions or establishing that all-important connection between you, your product and your customers.
A great way to overcome this problem is to seek specialist help.
3 – Poor-quality content
The biggest thorn in the side of 90% of digital entrepreneurs is not knowing exactly what to offer each different customer profile. This is a pretty alarming reason because you should always offer what the customer is looking for. This is probably the biggest mistake of all.
Focus initially on just one buyer persona, produce content which you believe will engage them and encourage them to spend more time on your website or blog. Then create another, then a third and so on, expanding your target audience. The experience gained from the first will give you the numbers and metrics needed for the rest.
If you’ve already wasted enough time trying to make your digital marketing strategy work then contact us, we’ll be delighted to help you with your project.
We look forward to hearing from you!